Networking For Referrals!
How would you like to have regular stream of new business without having to make a single cold call?
Are you wasting countless opportunities to win new business? Can you afford not to seek out every lead you can?
Few would argue that we are currently experiencing tough times. Banks are collapsing, the exchange rate is slumping, property prices are falling…..you’ve heard, and like most of us are beginning to feel the effects.
The state of the economy has a direct impact on sales, whether for the small business owner trying to stay afloat or sales teams at large companies chasing their targets. Most people in business are finding that they having to work harder to achieve their targets.
In the corporations budgets are being slashed and economies being made. That leaves less work available for the companies who supply them, and, as a result of that, less money being spent further down the line. We all suffer – What’s more…
In addition, tens of thousands of people are being made redundant, many of whom face little prospect of finding a new job immediately. In an increasingly entrepreneurial society, the result is that a large number of new enterprises will be formed in the coming months, leading to more competition in the marketplace.
Budgets slashed, lower demand, increased competition.
It all sounds a bit bleak. Doesn’t it?
Well, you’ll be pleased to hear that it doesn’t have to be.
Certain businesses will still shine through this economic gloom. But they will be a new breed of business… Have you got the resolve to buck the trend and both survive and thrive?
To thrive in this environment, you need to be creative, you need to keep a calm head and, most of all, you need to surround yourself with people who trust you, who like you and who want you to succeed.
Win people’s trust and loyalty and they will buy from you, they will refer you and they will let you know where the opportunities are. Because those opportunities still exist, they’re just not as easy to find.
In short, relationship-building skills, or ‘networking’ will make all of the difference in the new economy. To tell the truth, they always have. The best relationship-builders have always had a head start in business. As long as they could couple their pleasant personality with a focused approach, understanding of what they want to achieve and the will to win.
The trouble is that most people in business do not understand how to truly tap into the potential of networking as a serious business tool.
They attend events purely because they have been invited. Join groups because they ‘like the buzz’. Three months down the line they wonder what all of the fuss was about and walk away, vowing never to network again.
Some don’t even attend networking events, looking down on them as the domain of the desperate and needy. Or feel that networking is OK but it really doesn’t work for my business.
Even many those who do win new business through networking groups fail to achieve anywhere near the amount they could. They aim for the ‘low hanging fruit’, selling to the people in the room, rather than selling through them to their dream clients.
In fact, many people don’t even know who their ‘dream client’ is, let alone understand how to communicate it to the people who can help them meet that client.
They claim that they rely on existing clients for new business, yet never actually ask for it. The vast majority of businesses get nowhere near the potential new leads through referral that is available to them. They simply don’t know how to ask.
Does that describe you?
Networking in Ninety Minutes is a double CD pack on how to grow your business through referrals and how to use networking to generate new quality business.
This double CD pack gives you 90 minutes of invaluable information, tips and advice that will transform your business and help you survive and thrive while your competitors battle with the recession.
Listen to a sneak preview here from the first CD, ‘Networking with FOCUS’
See what business leaders think about this fantastic CD set:
"Andy Lopata has consistently produced networking material that is of remarkable value and insight; 'Networking in 90 Minutes' is no exception. With success strategies that are straightforward and simple, yet powerfully cutting edge, this CD set belongs in the hands of anyone and everyone wishing to achieve optimum results from their networking efforts."
Ivan Misner, NY Times Bestselling author and Founder of BNI
"This CD pack is the perfect point to start to put a serious strategy into place, and is an essential investment for any serious business. So, the question is not why or when you should start working on this. The question is, what are you waiting for?"
Ignacio Hernandez, Managing Director EMEA, Currencies Direct Limited
"These CDs provide a great insight into how to focus your networking activities to maximise your return on investment and also claw back some work and social time by targeting the best events and maximising the activities related to them."
Richard Alvin, Managing Editor, Business Matters magazine
Are you ready to grow your business and beat the credit crunch?
1. Listen to this double CD
Click on 'Buy Now' on the left to buy the double CD for £47.50 inc VAT
If you prefer to pay by cheque please make it payable to H & A Lopata Ltd and post to:
21 Vancouver Road, Broxbourne, Herts, EN10 6FB
Please ensure to include your full postal address and your email address.
MP3 Download available at £37.50 inc VAT
This double CD pack will give you the secrets to successful networking... with results!
'Networking in Ninety Minutes' can show you how to transform the way in which you do business, maximising the opportunities that present themselves. It takes those relationship building skills, the host of networking opportunities, both online and face to face, and the power of existing connections and shows you how to convert all of this into solid, money-in-the-bank new business.
This CD set shows you how to set clear, focused goals from your networking and make sure you are in the right place at the right time.
This CD set helps you avoid wasting time, resources and money on networking that isn't effective and detracts from the rest of your business.
This CD set demonstrates how to measure a financial return from your networking. Treating it as a vital business tool with a demonstrable return on investment. Not as a desperate attempt to boost a business without clarity, focus... or results.
This CD set lays out a clear formula to help you generate more and more referrals from your existing clients.
This CD set highlights the people who should be referring you but aren't, because you haven't thought of them as referral sources. It will also show you how to ensure those people are happy to refer you.
This CD set helps you get your message right so that the people who know, like and trust you understand which doors you need opened, and how they can help.
How would you like to have a team of people who understand your business and the type of referrals you would like and are both willing and keen to recommend you as a reliable and trustworthy person to do business with? Wouldn't that be great?
This CD set can help you achieve that.
Once you have listened to this CD set you will never again:
- Attend a networking event and wonder 'why am I here'
- Pay membership fees for networking groups without knowing what to expect in return
- Wonder why your friends, clients and wider network don't refer you as much as you would like
- Question why you don't get the types of introductions and referrals you're looking for
- Worry about where the next piece of business is coming from
Can you afford to sit out this recession or do you want to take action now?
Listen to a sneak preview from the second CD 'How to Grow your Business by Increasing your Referrals'
Kelly Molson, MD of Graphic Design Agency Rubber Cheese, recognised the issues her business had. They thought they had a networking and referrals strategy, joining several networking groups and getting fully involved, even Chairing one of them.
“Despite all of our efforts, we weren’t getting the response we wanted. The levels of new business coming into the company didn’t reflect the time and effort we spent on networking. In just one session with Andy Lopata, that all changed. Andy encouraged us to be more strategic in our approach to both networking and referrals. We set a much higher sales goal for the year than we previously had, and, by using the techniques Andy showed us, we had exceeded that target within six months.”
How would that work for you? How would you like to have a clear idea of how much business you can expect through networking and satisfaction that you are maximising the number of referrals you get?
Would you like to develop a team of people who understand your business and the type of referrals you would like and are both willing and keen to recommend you as a reliable and trustworthy person to do business with?
Derek Bishop of Abeo Consulting needed to generate more referrals.
“I had plenty of people who would be happy to refer me but I didn't know how to ask. Andy helped me understand how to approach different people in different ways and inspire them to refer me. He made it easy for me to ask for referrals, where before I hadn't done so. As a result of Andy’s advice, I went into one meeting with a client purely focused on referrals, and left with ten high quality introductions.”
You can now learn the secrets of how to be a really successful networker and open the doors to a new way of generating quality business which is both enjoyable and rewarding. Click on 'Buy Now' on the left hand panel to secure your double CD pack.
"Networking, I've heard about it but it's not the sort of thing I do, I don't feel comfortable going into a room full of people and I don't like speaking in public”
How many times have we heard that? And it’s understandable because people have a misconception about networking. Most believe that either you're a natural networker or you’re not. All of us network, it’s the most natural thing in the world, it happens constantly between our friends, family, customers, suppliers and all the people that we are in contact with.
Now is the time to harness the power of our personal networks and to develop the skills that can turn what we do naturally every day into business. Networking is simply building relationships that may, at sometime, turn into business at a later date.
If you are interested in making your business successful, coping with all the problems that the 'credit crunch threatens to bring then read on.
Click on 'Buy Now' on the left hand panel to secure your double CD pack.
About Andy Lopata
Labelled 'Mr Network' by The Sun, Andy Lopata is one of the UK's leading business networking strategists. The co-author of two books on networking, his first book, 'Building a Business on Bacon and Eggs' looked at how to run business breakfast meetings, while his second '...and Death Came Third!' received worldwide acclaim and reached number 2 on Amazon.co.uk on its launch.
Andy is a featured columnist for the US magazine 'The National Networker' and has a regular column in Business Matters magazine and 4 Community magazine, as well as being quoted in national press, including The Sunday Times and The Guardian. Additionally, Andy has a weekly show as an expert for the "your Business Channel" internet TV station.
For eight years, Andy was Managing Director of Business Referral Exchange, one of the UK's leading referral-focused networking groups with over 2,000 member companies. Andy now works with companies from one-man bands to global names such as NatWest Bank, Merrill Lynch and Capita to help them realise the full potential from their networking. He is also a former vice-president of the Professional Speakers Association.
Andy works with companies to help them realise full potential from networking. Many businesses network without a clear view of their goals, Andy's experience helps them to develop a focused strategy which translates into more quality referrals and business.
Click on 'Buy Now' on the left hand panel to secure your double CD pack.
“I saw Andy present to an audience from a major investment bank. Andy had the audience in the palm of his hand throughout and it was clear that his content had massive relevance to them. There was extensive takeaway value in the presentation and there was no doubt in my mind that Andy's client had achieved tremendous value from the seminar.”
Joe Adams, Adams and Associates and Chairman of Academy of Chief Executives Group
Former MD and National Sales Manager, Encyclopaedia Britannica UK and Ireland
“Andy is simply the most authoritative, sincere, entertaining and inspiring speaker on the subject of networking I have ever heard. His presentation at the Professional Speakers Association in Wetherby was first class and caused me to completely rethink my networking strategy.”
Clive Wilson, Deputy Chairman, Primeast
“MegaNetworker, few can match. Highly recommended.”
Thomas Power, Chairman, Ecademy
“Andy has successfully elevated networking into more of a strategic arena... rather than it just being a 'skills' thing.”
Phil Jesson, Director of Speaker Development, Academy for Chief Executives
“Andy delivered a seminar to our Financial Advisors which provided them with a number of simple and useful referral related strategies that they could implement quickly and easily. The seminar was well received and greatly benefited from the effort Andy put in to speak with key people in advance of the session. Andy's style was very engaging and helped to back up the message he was delivering.”
Mike Elgin, Vice President, Leadership & Development - Global Markets, Merrill Lynch
“Andy certainly made a difference on how I normally approach / perceive networking events.”
Ann Azzopardi, Category Buying Manager, Pret a Manger
“I worked with Andy whilst at Make Your Mark. He's someone who can practise the human side of business, and not only understand the importance of creating good relationships, but also maintaining them. Andy is passionate about supporting people moving into the world of entrepreneurship and business.”
Oli Watts, Former Network of Networks Manager, Make Your Mark Campaign
“Andy is a highly persuasive catalyst for change whose ability to spot synergy between people from different fields is matched by his personable style of motivating them to work together for a common goal. He is an accomplished speaker with a proven track record of leading by thoughts, words and deeds.”
Chris Roycroft-Davis, Former Managing Editor, The Sun
“Andy's re-focused me on my networking strategy, gave me sound advice on how to handle referrals and explained what Linked In is all about! I've come away with a notepad full of action items and he's given me the shot in the arm I needed to make the most of networking. I'd be happy to recommend Andy to anyone that is looking to network more effectively.”
Jason Kneen, Co-founder, Bouncing Fish Ltd
“I was lucky enough to spend a few hours with Andy discussing my networking strategy (or absence thereof). I came away with a much clearer understanding of what I needed to do, in order to develop a more commercially focused approach to my business networking. Andy is a true expert in business networking and the strategies that can make is commercially successful.”
John F Galvin, Managing Director, IO1 Ltd
“There are few Networkers that have the range of contacts and refined Networking skills as this man has. Andy's integrity is second to none only surpassed by his activity and selfless support of others. A master at off-line networking.”
Andrew Widgery, Development Director, Business Scene Ltd
“Andy is a true professional and has a keen insight into the industry of networking. As a writer, Andy is exceptional at representing the sensibilities of the British people when it comes to networking.”
Adam J. Kovitz, CEO, Founder & Publisher, The National Networker
“Networking is a key element of any business's marketing strategy. To network effectively takes thought and consideration, rather than simply going along to an event. I have found that Andy Lopata understands perfectly how to approach networking with a view to getting results and puts it across extremely well, whether giving talks to an audience or 1-2-1. Engage with this man!”
Rod Sloane, Author of 121 Marketing Ideas to Grow Your Small Business
“Look up 'networker' in the dictionary and you'll find Andy Lopata's name there!”
Hannah McNamara, Chartered Marketer and Professional Coach, Author of Niche Marketing For Coaches
About Andy Lopata
Labelled 'Mr Network' by The Sun, Andy Lopata is one of the UK's leading business networking strategists. The co-author of two books on networking, his first book, 'Building a Business on Bacon and Eggs' looked at how to run business breakfast meetings, while his second '...and Death Came Third!' received worldwide acclaim and reached number 2 on Amazon.co.uk on its launch.
Andy is a featured columnist for the US magazine 'The National Networker' and has a regular column in Business Matters magazine and 4 Community magazine, as well as being quoted in national press, including The Sunday Times and The Guardian. Additionally, Andy has a weekly show as an expert for the "your Business Channel" internet TV station.
For eight years, Andy was Managing Director of Business Referral Exchange, one of the UK's leading referral-focused networking groups with over 2,000 member companies. Andy now works with companies from one-man bands to global names such as NatWest Bank, Merrill Lynch and Capita to help them realise the full potential from their networking. He is also a former vice-president of the Professional Speakers Association.
Andy works with companies to help them realise full potential from networking. Many businesses network without a clear view of their goals, Andy's experience helps them to develop a focused strategy which translates into more quality referrals and business.
Click on 'Buy Now' on the left hand panel to secure your double CD pack.
“I saw Andy present to an audience from a major investment bank. Andy had the audience in the palm of his hand throughout and it was clear that his content had massive relevance to them. There was extensive takeaway value in the presentation and there was no doubt in my mind that Andy's client had achieved tremendous value from the seminar.”
Joe Adams, Adams and Associates and Chairman of Academy of Chief Executives Group
Former MD and National Sales Manager, Encyclopaedia Britannica UK and Ireland
“Andy is simply the most authoritative, sincere, entertaining and inspiring speaker on the subject of networking I have ever heard. His presentation at the Professional Speakers Association in Wetherby was first class and caused me to completely rethink my networking strategy.”
Clive Wilson, Deputy Chairman, Primeast
“MegaNetworker, few can match. Highly recommended.”
Thomas Power, Chairman, Ecademy
“Andy has successfully elevated networking into more of a strategic arena... rather than it just being a 'skills' thing.”
Phil Jesson, Director of Speaker Development, Academy for Chief Executives
“Andy delivered a seminar to our Financial Advisors which provided them with a number of simple and useful referral related strategies that they could implement quickly and easily. The seminar was well received and greatly benefited from the effort Andy put in to speak with key people in advance of the session. Andy's style was very engaging and helped to back up the message he was delivering.”
Mike Elgin, Vice President, Leadership & Development - Global Markets, Merrill Lynch
“Andy certainly made a difference on how I normally approach / perceive networking events.”
Ann Azzopardi, Category Buying Manager, Pret a Manger
“I worked with Andy whilst at Make Your Mark. He's someone who can practise the human side of business, and not only understand the importance of creating good relationships, but also maintaining them. Andy is passionate about supporting people moving into the world of entrepreneurship and business.”
Oli Watts, Former Network of Networks Manager, Make Your Mark Campaign
“Andy is a highly persuasive catalyst for change whose ability to spot synergy between people from different fields is matched by his personable style of motivating them to work together for a common goal. He is an accomplished speaker with a proven track record of leading by thoughts, words and deeds.”
Chris Roycroft-Davis, Former Managing Editor, The Sun
“Andy's re-focused me on my networking strategy, gave me sound advice on how to handle referrals and explained what Linked In is all about! I've come away with a notepad full of action items and he's given me the shot in the arm I needed to make the most of networking. I'd be happy to recommend Andy to anyone that is looking to network more effectively.”
Jason Kneen, Co-founder, Bouncing Fish Ltd
“I was lucky enough to spend a few hours with Andy discussing my networking strategy (or absence thereof). I came away with a much clearer understanding of what I needed to do, in order to develop a more commercially focused approach to my business networking. Andy is a true expert in business networking and the strategies that can make is commercially successful.”
John F Galvin, Managing Director, IO1 Ltd
“There are few Networkers that have the range of contacts and refined Networking skills as this man has. Andy's integrity is second to none only surpassed by his activity and selfless support of others. A master at off-line networking.”
Andrew Widgery, Development Director, Business Scene Ltd
“Andy is a true professional and has a keen insight into the industry of networking. As a writer, Andy is exceptional at representing the sensibilities of the British people when it comes to networking.”
Adam J. Kovitz, CEO, Founder & Publisher, The National Networker
“Networking is a key element of any business's marketing strategy. To network effectively takes thought and consideration, rather than simply going along to an event. I have found that Andy Lopata understands perfectly how to approach networking with a view to getting results and puts it across extremely well, whether giving talks to an audience or 1-2-1. Engage with this man!”
Rod Sloane, Author of 121 Marketing Ideas to Grow Your Small Business
“Look up 'networker' in the dictionary and you'll find Andy Lopata's name there!”
Hannah McNamara, Chartered Marketer and Professional Coach, Author of Niche Marketing For Coaches
H & A Lopata Ltd - 21 Vancouver Road - Broxbourne - Herts EN10 6FB
Tel: 01992 450 488 - email: info@lopata.co.uk
Registered in England and Wales No. 6120639
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